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How Santander's customers saved 161M € automatically.
The customer's savings are linked to the Smart Investment Plan, making their savings profitable.
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We’re witnessing a transformation in the financial sector, marked by a shift in focus: from operational digitization to intelligent personalization. This new phase is known by some as “cognitive banking”. More than a trend, it represents a shift in how financial institutions interact with their customers.
Every bank holds a hidden treasure: millions of transaction records that tell the financial story of each customer. However, most institutions don’t know how to unlock that chest to extract its full value. Artificial intelligence (AI) is revolutionizing banking, but without proper data management, that revolution risks becoming little more than smoke and mirrors.
A bank with 168 years of history has just announced the start of a new strategic cycle, and its CEO, Onur Genç, has stated that they will “more radically incorporate the customer’s perspective” into their processes. What does this mean?
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