The startup Coinscrap Finance has taken a step forward, evolving to a mature phase, going from a B2C to a B2B model. This growth has generated a lot of interest in the investment community, managing to close a €2.2M funding round last August. Thanks to this accelerated growth, the financial startup has decided to invest in human capital, integrating 2 young marketing talents into our staff thanks to the agreement between Coinscrap Finance and Feuga. Behind this foundation are the three Galician universities, which work side by side with a number of startups, companies, entrepreneurs in the field of innovation and technological development.
Once the resumes of the candidates were received, a selection process was carried out among several university students at the Galician level for internships in the area of advertising and marketing for a period of 6 months. Among those selected were Noelia González and Juan González, both from the University of Vigo.
Who are these two marketing members?
Juan González, about to graduate with a degree in Commerce and specialization in International Marketing, brings a broad vision of the new routes of growth of the company on a larger scale, giving a more strategic vision of the internationalization process due to an exchange of project management and international relations in South America, specifically in Brazil, helping the process of expansion and internationalization of the fintech to new markets.
Noelia González, graduated in Advertising and PR and is currently a student of Digital Marketing and Communication at the University of Nebrija. She has experience as a community manager in international events and SEO content. Bringing to the team skills that will help the dissemination of effective communications and establishing new strategies for lead generation.
Juan and Noelia will be participating in Coinscrap Finance’s most important projects. One of them is focused on the COCO categorization engine, an artificial intelligence NLP (Natural Language Processing) and ML (Machine Learning) that generates a fully configurable and adaptable system algorithm, generating filterable databases of the client’s choice.
Coinscrap Finance being a technology company that develops behavioral algorithms based on behavioral finance, has as a fundamental pillar the human capital, which together with technology and innovation, seeks to improve and facilitate the financial life of people.
