The principles of behavioral economics are the second “engine” of our financial products. Here you will find analysis on behavior, financial habits, user experience improvements, buying psychology, personal finance and much more.
Predictive moments in the world of insurance occur when relevant events such as marriage, having children or buying a home take place in our lives. The immediate context and the bombardment of information to which we are exposed also influences, which lead us to prioritize our own safety and that of our family.
If you paid attention to the changes that have been taking place in the user habits recently, nothing that we can say may surprise you. Well, maybe one or two things… Because nowadays we cannot let ourselves be carried away by the inertia of the sector. According to Salesforce, 71% of customers choose a new brand at least once in the last year.
Here’s a question: If they grow with data enrichment, why shouldn’t your bank?
In this post we have described one of the best kept secrets of tech giants like Google, Amazon, Meta, IBM and Microsoft and its application to the world of finance.
We launched a guide to explain the fundamental steps to carry out a successful PoC. There are many parties that can intervene, and it is necessary to define a roadmap with clear milestones. It is also important to use only the essential resources, so you will be able to maximize your results.
It is becoming increasingly necessary for entities to get closer to consumers and get to know them better. It is vital to establish internal policies that maximize the value of the user experience to find the perfect customer journey.
Behavioral Design is a discipline that combines design and psychology, it can be applied to improve the efficiency of digital products in general and financial services in particular.
Here are 6 barriers you can overcome to offer better financial products to your customers.
The open circulation of financial information represents a substantial improvement in terms of customer management and transaction performance. So-called open data is essential for establishing strategies applied to open banking and increasing customer loyalty.
Financial management is one of the most important tasks in business administration. However, it is also fundamental in our daily lives in order to sustain our quality of life and to be able to develop ourselves. In this sense, the following steps are useful to improve the management of personal finances.
In today’s technological era, it is necessary to implement welcome services that favor the customer’s permanence with the company. In this sense, one of the most effective methods is digital onboarding.
The development of IT solutions for digital banking is booming. So-called rewards programs in digital banking represent one of the most effective methods of digital interaction in the industry.
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